Jan 15, 2024
Episode Summary: This episode features Dr. Chris Phelps, a general dentist, Amazon best-selling author, entrepreneur, and founder of Golden Goose Scheduling and Dental Membership Direct. Dr. Phelps shares his expertise in dental marketing, discussing the challenges and strategies for effective patient acquisition and practice growth.
About the Guest: Dr. Chris Phelps is renowned for his contributions to dental marketing and practice management. He is an author, entrepreneur, and the brain behind several successful dental-related ventures. His book, "The Complete Dental Marketing Book," is a comprehensive guide for dentists looking to enhance their marketing efforts.
Effective Marketing Strategies: Dr. Phelps emphasizes the importance of tracking marketing efforts and adjusting strategies based on data. He shares insights on how to improve patient conversion rates and the significance of messaging in marketing campaigns.
Internal Marketing and Patient Referrals: The discussion includes innovative internal marketing strategies, focusing on how to encourage patient referrals effectively.
Leveraging Technology and Community Platforms: Dr. Phelps highlights the use of platforms like Next Door for community engagement and patient education, demonstrating how dentists can position themselves as authorities in their local communities.
Maximizing Practice Profitability: The episode covers various aspects of making a dental practice more profitable, from reducing expenses to exploring alternative investment opportunities for dentists.
Why You Should Listen: This episode is a goldmine for dental professionals seeking to enhance their practice's marketing and profitability. Dr. Phelps' experience and practical advice provide listeners with actionable strategies that can be implemented immediately. Whether you're struggling with marketing inefficiencies or looking for fresh ideas to attract more patients, this episode offers valuable insights and solutions.
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